Take a moment and pretend you're a search engine bot â€" It's early in the morning. You are enjoying a fresh cup of coffee while reading the latest sitemap. (Yes, drinking coffee. Google Caffeine - a greater quantity of search results in less time; this is pretend, it is clearly the obvious answer.) Once the caffeine kicks in you find yourself cursing though all the readable content, jumping from page to page, making notes on everything you see.