Its September and many of us are either whisking our kids off to the bus stop or noticing that the school zones exist (and yes, you do have to go 20mph in them), but the bottom line is that despite our fascination with the beginning of fall, the holidays are right around the corner! The next few months will fly by; as an online advertiser, now is the most crucial time for you to establish your online advertising strategy for the busiest time of year.