What are the latest trends in mobile marketing? Millennial Media just released their SMART (Scorecard for Mobile Advertising Reach and Targeting) report for June and it provides insight on the habits of mobile advertisers. First, we learn that Retail and Restaurants are making a move to attract more mobile customers-with location based coupons and seasonal campaigns. Next, we discover that mobile marketers are not just getting cell phone users to click through to a web site.