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Rich Ads in Yahoo! Search for EA's "Battlefield: Bad Company 2â³
August 12, 2010, 12:40 pmOver at the Yahoo! Advertising Blog , Yahoo!'s Rich Ads in Search has scored a win with Electronic Arts Inc. (EA)'s buzzy new release, "Battlefield: Bad Company 2." The search marketing campaign with images and videos resulted in an overall click-through rate of nearly 19 percent for branded terms, over five times of its traditional search counterpart. A statistically significant number of consumers chose to watch the trailer, download images,
