Are you trading in commodities? Is your store indistinguishable from your competitors' store, for all intents and purposes? It's time to figure out your unique value proposition, because Google's gunning for you. Meanwhile, Eric Schmidt' laughing his head off as we sit idly by and watch. Watch what? Watch Google amassing positions at the start of the information highway (Android, netbooks , Chrome, iGoogle is literally a startpage), on its distribution points (search,