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Rumors of the Press Release's Death have been Greatly Exaggerated
September 27, 2010, 6:48 am
Back on Sept. 13, Simon Dumenco wrote an article in Advertising Age entitled, "RIP, the Press Release (1906-2010) -- and Long Live the Tweet." I was in Ireland at the time, and it wasn't until yesterday that I read that "the long-suffering, much-maligned press release" had "finally died this summer."
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