One of my favorite sessions was 10 Things to Supercharge your SEM Campaigns in 2010 delivered by Michael Mothner and Michael Stone of Wpromote, Inc. While this session ran the gamut (PPC, SEO, website optimization and social media), the focus was on actionable ways to improve your online marketing efforts. Here I'll share 8 tips from that session that you can try: Always test everything! You may be surprised. Smart marketers don't always know what's right.