David Meerman Scott, author, of "World Wide Rave," gave a keynote on the new rules of marketing and PR. Coverage of SES New York continues at WebProNews Videos and at Live.WebProNews.com . Stay with WebProNews for more notes and videos from the event this week. He says the goal is to get the attention of others and "we are all about attention." He says people are fearful about embracing new ideas such as social media. If you worry people will say bad things about you,