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SES SF Keynote: A Celebrity CMO Tackles Search & Social Media Marketing
August 17, 2010, 1:25 pmHow exactly does one become a celebrity CMO? Jeffrey W. Hayzlett, former CMO of Eastman Kodak Company showed us as he robustly (and at times, profanely) opened the 2010 Search Engine Strategies conference in San Francisco, CA. A crowd of thousands, waiting in anticipation after being detained in a lobby holding area for twenty merciless minutes with only designer coffee for sustenance, were eased into the presentation via an excellent introduction by Mike Grehan.
