Moderator: Adam Audette Panelists: Shari Thurow Kim Krause Berg Kristján Már Hauksson This panel focused on the strategies and tactics of site architecture as it relates to search engine optimization. This is an important area of discussion because site architecture, usability, design, SEO, and analytics are closely related disciplines. Shari is up first, and introduces the concepts of information architecture (IA) and the relationship between IA and SEO.