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Setting Default Bid Values
February 24, 2010, 2:58 pmWe occasionally get questions around the new bid behavior introduced in API Version 6. Common questions include: How do I remove a match type? We updated a keyword bid to zero; we thought we would see a default bid value in the web UI? We never bid for Exact match, so why are we showing .05 cents as the bid in the web UI? An Exact bid doesnt show up when we retrieve the same keyword bid values via the API. So I thought I would take the time to clear things up.
