When I talk with users of Website Optimizer, they often tell me how exciting it is watching a test unfold and seeing the final results. That feeling you have after realizing that the new call to action section just sextupled your conversion rate is not just exciting, it's contagious, and you want to share it.

Previously, sharing your Website Optimizer reports could be a bit burdensome. You might have used a shared account or shared access through AdWords or exported the data to a spreadsheet, or maybe you even took screenshots of the reports. We released a new feature today that makes it easier to share your experiment results with others: PDF reports.

With a PDF report you can generate a full copy of the Website Optimizer reports for any experiment. This makes it easy to share reports within your company (and perhaps with your very own hippo), or with clients (and their hippos).

You'll find PDF reports on the Reports page for any Website Optimizer experiment.

Personally, I'm starting to build a collection of my best experiments. PDF reports look great framed on my wall.

Posted by Trevor Claiborne, Website Optimizer team