As I write this, Sam is busy delivering meme training for the company. For those interested in memes, social media and viral videos there really are no words to describe how immensely, insanely amazing the old spice campaign has been. This video sums up the whole thing:

Silverfish Handcatch!

To make this post useful in some way – why not consider how you might actually engage with people next time you’re running a social media campaign – don’t treat it as broadcast, treat it as a two way conversation.

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