When you hear "Boot Camp", what comes to mind? For me, it's the thought of physical torment . For some, perhaps an exhilarating test of physical endurance. For others, maybe something in between? Today, I participated in the SMX Boot Camp and it opened up my mind to a whole new meaning..Fundamentals! In this case, search marketing fundamentals. If you're new to SEM or need a refresher (as I did) hopefully you will find these tips useful. As SMX West kicked off,