We live in a very cynical and sarcastic world. One of the ways that people (myself included) feel a little bit of control or power is to make fun of things. I am not saying this is healthy but I am saying it's just reality. As a result, products can often live and die by the amount of buzz generated that is derogatory and designed to make fun of it rather than promote it (even though it still does promote it which is often the point, right?).