We kick off the second session of the day with Lisa Myers, a 10-year veteran of SEO and PPC and CEO of Verve Search , talking about the fundamentals of Social Media and how to approach this as a first-timer, how to drive a compelling campaign and how to avoid the Facebook page graveyard! (Not strictly adCenter-related, but we thought we'd host the post here as it draws attention to how important search is to the social media mix.