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Social Media Makes National Pancake Day Huge for IHOP
February 23, 2010, 9:45 amIHOP (otherwise known as the International House of Pancakes) is showing off today a great example of harnessing the power of social media for a tremendous marketing opportunity. Today is National Pancake Day according to IHOP (although apparently any day until March 9 is eligible to be called such, depending on where you live and if you celebrate this), and IHOP has used this to lure people in for some free pancakes. Today, they're giving away a free stack of pancakes,
