Have you ever thought about all the content and media out there on the Web? Information that we use daily to help make decisions, like reviews of the best restaurant for chicken parmesan or the t-shirt shop perfect for a vintage G&R t-shirt? We all know that you can find nearly anything on the web in the form of blogs, websites, user reviews, tweets, etc. But the Web is changing. In the past we have been forced to disassociate all this content from its physical context.