by Mike Fleming OK, we got rid of some wasted clicks from our PPC campaigns. Now, let's do some more. Let's say we have an ad group that is dedicated to selling something specific like " Gibson Guitars ." We've got keywords and targeted ads directed to a targeted landing page dealing directly with guitars that are made by Gibson. And let's say we've got a decent amount of money to work with so we decide to use the broad match term " gibson guitars " in our ad group. Well,