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Super Bowl Ad Tweets Determine Brand Effectiveness
February 8, 2010, 11:41 amAs WebProNews reported , Mullen and Radian6 partnered to launch BrandBowl2010 , a Twitter/Super Bowl event that allowed users to see near real-time ratings of the Super Bowls commercials. The two companies have now released the results. They determined that Doritos was the most effective brand to advertise during the Super Bowl, and that Budweiser Select55 was the least effective. The results were determined from 98,656 Tweets collected.
