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Sysomos' Audience Slaps Dollar Face Value With Influence Analysis To Measure Social Media ROI
May 5, 2010, 11:04 amSysomos, the business intelligence platform for social media, launched the beta version of its Audience service with the double ROI promise of both identifying the best prospects by prioritizing leads with a "virtual currency figure or dollar value" and by determining who on the web has the most influence on the potential customer's decision process.
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