Posted by laura This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news , sports , movies , games , and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at.