You're watching late night TV when you encounter the inevitable infomercial. The pitchman is asking you how much you'd be willing to pay for the super-new-thingamabob, and then it comes' But wait, there's more! Then you discover you're getting not one, not two, but three super-new-thingamabobs for only $19.95, plus a mechanized back scratcher and a wearable blanket that also makes great fries. This technique keeps getting used because it keeps working.