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The Art of Storytelling and the Business of Marketing - SES NY 2010
March 25, 2010, 12:56 pmPeople want stories, not marketing. In the Storyteller Marketing session at SES NY, Brian Lewis of Engine Ready, discussed the effectiveness of leveraging storytelling in marketing. We make sense of our world and our place in it through stories. We can relate to and be captivated by stories as they stimulate and inspire us. We want stories, not marketing.
