The world of online display advertising as we know it is bifurcating. The display ad market, which accounted for $8.0B of the $22.7B in total internet advertising revenues in 2009 and is projected to grow to $13.4B by 2013 is rapidly headed in two very different directions. One direction leads to a land of increasingly complex, but incredibly engaging and custom solutions that make full use of the digital palette. The other direction leads to the land of scale display,