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The Cannes Debate with Sir Martin Sorrell and Keith Weed
June 25, 2010, 10:00 amThe final seminar we attended at Cannes Lions 2010 also happened to be one of the more interesting. Pitted against WPP chief Sir Martin Sorrell was Keith Weed, Unilever CMO. They discussed a veritable smorgasbord of topics throughout the hour long debate, with some very strong opinions on consumer insights, creativity, social media, global market opportunities and much more. Reflecting on a brutal 2009,
