Search Marketing isn't all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose. Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit. P Number 1: Product The end-result. In the Internet world, we'll call this the user's interaction with the website being promoted. I want to look at it this way for sake of including all types of websites,