by Miriam Ellis I couldn't help him. After 45 seconds of conversation with a local business owner who phoned me out of the blue, his voice literally quivering with rage, I knew my words could bring scant balm to his personal inferno of a Gilead in which the negative review had been left and the whole world, he was sure, was laughing at him. I never know what squirrely local search scenario I will find myself embroiled in when I pick up the receiver these days.