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The More People Read, the More Likely They'll be to Choose an E-Reader Over an iPad
June 22, 2010, 11:06 amAs you may know, eBook readers are getting cheaper. Yesterday B arnes & Noble lowered the price on its 3G Nook , forcing Amazon to also lower the price of its Kindle . Combine that with the popularity of the iPad , and the market for eBooks is growing. Retrevo has shared with us some results from a survey on the topic . The firm asked participants if they were planning on buying an e-reader this year. 20% said yes, 8% already own one, 8% are buying an iPad instead,
