This one will probably get me into trouble. I've worked as a graphic designer for over two decades and I'm not supposed to say this stuff. After all, it's my job to make miracles. To wave my magic design wand and make a business look stronger, smarter, and more powerful than it really is. Before I start dodging rotten tomatoes, though, I'm going to go ahead and say it out loud. It's a smart business move to have a well-designed website.