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The next generation of ad serving for online publishers
February 22, 2010, 9:23 amToday, we're announcing the next generation of ad serving technology for online publishers â" DoubleClick for Publishers (DFP) . For the past few years, we've been investing in a suite of solutions â" AdSense, ad-serving technology and the DoubleClick Ad Exchange â" to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.
