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The Power of Positive Impact: 10 Billion Impressions, 0 Media Budget - AdWeek 2010
September 29, 2010, 6:49 pmTraditional charities rely on donors to shore up their overhead and support their causes. But theres another modeland it can be incredibly relevant for todays brand marketers. Troy Young, President of SAY Media (formerly Video Egg), hosted an AdWeek panel focused on how companies can boost their brand while doing a world of good. Brands such as Starbucks, The Gap and Nike have a huge platform,




