The P.S is one of those clichés of copywriting. It seems like every sales page has one. Maybe you think it's outdated. Maybe you think it's unnecessary. Until you learn the logic of why it works. So before we get into that, do me a favor. Say the following words quickly, and then look away from the screen for a moment when you're done reading the list. Elephant Cow Monkey Glass Window Ruler Buddha Carpet Swing Stereo OK, did you do the exercise? Before you keep reading,