I've been doing SEO for as long as I can remember.  I rarely stop to look at the distance I've made since I started; more notably, the change in the SEO space and the change in my own philosophies.  But when I do stop and look, I realize that I'm even more excited about SEO today than ever before. I believe heavily in the significance of social media.  Even though the blogosphere blows up with "SEO is dead" posts at least three times a year, I don't think it is.