In my last post I talked about a method for testing the value of using AdWords on your brand. The results are now in: Average Hourly Revenue from brand keywords when Running AdWords: £3471 Average Hourly Revenue from brand keywords without AdWords: £3278 Average Hourly Cost of brand keywords: £0.86 WIN! Methodology Traffic in this account varies quite a lot depending on the day of the week so I chose to segment by hour rather than day of the week.