Lisa Barone: "No matter what you want to do, someone will force a rule book on you. It doesn’t matter that there are no rules, the experts will beat you with what they say you must do, you can’t do and what you can only do with permission. Trouble is, sometimes “expert” just means “old” and the advice they’re giving you is so outdated that only your mother would follow it. That’s how I feel about many of the old blogging tenants.
Back in the Web 1.0 days, there were strict commandments intended to guide new bloggers along. They were things the experts swore up and down that you HAD to do in order to see success. But blogging has grown up. We’ve evolved. Here are some of old blogging commandments that will actually hurt you if you follow them today."