Whenever I chat with in-house and freelance SEO copywriters, I'm typically asked "the B2B question." It goes something like this: "I think I understand how to write optimized Web copy for B2C sites. But what about B2B SEO copywriting? Isn't it different?" It's true that B2B SEO copywriting often has a slightly different tone and feel than it's consumer counterpart. After all, if you're targeting executives with buying authority,