Hello, all! Today's post is by Pam Foster, a highly experienced SEO copywriter and one of the first Certified SEO Copywriters in the world. Enjoy! The other day, a marketer for a sophisticated mid-size national company inquired about hiring a professional SEO copywriter to improve his website's search engine traffic and sales results. He admitted that his website is in very tough shape (weak search engine rankings, not much activity on this site),