Sometimes it seems like we're running out of juicy debates in the blogosphere. We used to have endless back and forth conversations about a few pet topics. Long posts versus short. How-to posts versus introspection. Professionalism versus authenticity. Ginger versus Mary Ann . We never had a debate about bullet points , mind you. Everyone knows bullet points are good. As those debates quiet down, some truths are coming to light. We know that content is still (yes,