TV, video, iPads and all... we're undoubtedly in an interactive age. Fine, that's a given. How about those trends that seem to obsess marketers? Nielsen says that nearly 40% of people use TV and the web simultaneously each week in the U.S.... Marketers are running for that population. But what about the 'cord-cutting' phenomenon? And speaking of cutting cord (two words, this time), what do we know about the watching habits of Generation Y and its likely impact on consumption?.