How well do you know your neighbours There is a concept that folks don't really seem to talk about as much as they once did and I think it is time we did. And that is; TrustRank . What is it? Well, essentially it is the concepts surrounding inter-linkage of different websites. If we take it to the simplest level it goes something like this; Generally good websites link to other good websites and bad websites do the same This was, in many ways,