Over the past couple of weeks, Ive been inspired by the World Cup. The strategy of each game is what drives my enthusiasm, and I believe that coaches and players who are willing to take risks bring even more excitement to the game. As I think about travel marketing strategies, I tend to see a lot of the same tactics over and over again: search, travel sites, email, TV, and magazines with some budgets for mobile, social media, and video. All of these channels have their place,