Many Canadian businesses are faced with a conundrum: do they set up their website on a .ca domain or on a .com domain.  There are pros and cons for each, and some of those are related to SEO, to the rankings that the website can achieve in the search engines.
The first question a business should answer is whether a website is targeting just a Canadian audience or whether it is targeting a world audience (including Canada, but also the USA, Europe, Asia, etc.).  This post will address only those businesses targeting primarily a Canadian audience.