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Top 5 Cross-Channel Lessons Learned from the Super Bowl
February 11, 2010, 8:20 pmOn Monday morning, we released our 6th Annual Search Marketing Scorecard on the Super Bowl . Unlike the USAToday AdMeter , YouTube's AdBlitz or most other Super Bowl ad rankings, we focus on just about everything relating to a marketer's campaign OTHER than the quality of their creative. Instead, our Scorecard ranks Super Bowl advertisers based on their visibility in search and social media immediately after their TV spots aired. Essentially,
