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Twitter Users Have Big Impact On Brands

August 6, 2010, 4:32 pm
Active Twitter users are three times more likely to impact a brand's online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. "Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget's research and education group. "What happens on Twitter doesn't stay on Twitter. While the number of active Twitter users is less than Facebook or email,

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