Social media or networking or whatever it is you want to call it continues to grow at exponential rates of speed. With the “announcement” of Facebook getting its own location based service in place the concerns over privacy and safety of information continue to grow as well. Twitter realizes this concern and is working to make Twitter free from malicious users especially in light of recent phishing attacks that have created some concern in the Twitter world.

In a Twitter blog post entitled “Trust and Safety” the company says that it is concerned and is working to make the world safer for tweeters of shapes and sizes.

Today, we’re launching a new service to protect users that strikes a major blow against phishing and other deceitful attacks. By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter. Even if a bad link is already sent out in an email notification and somebody clicks on it, we’ll be able keep that user safe.

Sounds good and this comes on the tail of a recent Biz Stone post that described what had been going on in Twitter due to successful phishing attacks.

The new feature will not be something that most will notice and Twitter is focusing on one main area of the service that is most susceptible currently to this kind of attack.

Since these attacks occur primarily on Direct Messages and email notifications about Direct Messages, this is where we have focused our initial efforts. For the most part, you will not notice this feature because it works behind the scenes but you may notice links shortened to twt.tl in Direct Messages and email notifications.

So Twitter is framing these efforts in trying to earn your trust and improve your safety on a “proactive” basis. I wonder if they are just trying to look like the antithesis of Facebook who throws down tablets off Mt. Facebook and lets the chips fall where they may regarding privacy and other issues. Whatever the reason, it’s the safer way to go in a world where privacy looks to be less available with each passing day.

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