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Understanding Yahoo, Microsoft Search Alliance Changes

July 21, 2010, 3:18 pm

Yahoo and Microsoft announced more details of the coming integration of their two search engines and it appears from various reports out there that many people do not fully understand how the changes are going to play out.

The two had previously given details about some of the paid search changes, but this release goes in to more details about both organic and paid search. So what are they? I will list the major changes, as I see them, below.

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