Posted by MichaelC First, a quick refresher: URL prettying and 301 redirection can both be done in . htaccess files, or in your 404 handler. If you're not completely up to speed on how URL rewrites and 301s work in general, this post will definitely help. And if you didn't read last week's post on RewriteRule's split personality , it's probably helpful background material for understanding today's post. "URL prettying" is the process of showing readable,