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Use Search to Improve Display Campaigns
April 13, 2010, 2:49 pmDiscover your audience with Yahoo's Ad Delivery Report and enhanced reporting You may already know that Yahoo!'s Ad Delivery Report i s a great way for you to track and impr0ve the effectiveness of your search campaigns. But did you know that the data can also be used to help your display campaigns perform better? For more, click on over to the Yahoo! Advertising blog .
