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Video: Microsoft Advertising Discusses Behavioral Targeting and CPG at OMMA
March 2, 2010, 7:37 pmLast Thursday (February 25 th ), the Marriott Marquis in New York City's Times Square played host to the 2010 Online Media, Marketing and Advertising (OMMA) Behavioral Targeting Conference. The event was attended by a mix of direct advertisers, interactive agencies, publishers, networks and data/analytics vendors. Overall, the event proved to be a great barometer for the US (and international) market's appetite for targeting â" and advertising â" to audiences online.
